Case Study: Optimeria (CRO agency) achieves 34% increase in Add-To-Cart Ratio with VWO

Optimeria Increased Engagement And Add-To-Cart Ratio For SlideShop

Optimeria, a Denmark-based CRO agency that uses VWO for conversion rate optimization, was working on SlideShop.com and found visitors weren’t engaging with the top menu or subcategories. Heatmaps and clickflow analysis showed a distracting promotional right sidebar and poor navigation, so the team set out to improve usability and encourage deeper category exploration.

Using VWO’s testing platform, Optimeria ran an A/B test that replaced the promotional right sidebar with a left navigation bar listing subcategories; the change produced an 8.9% lift in user engagement and a 34% increase in add-to-cart ratio. Optimeria credited VWO for speeding test execution and enabling focus on analysis, delivering clear, measurable improvements to SlideShop’s conversion funnel.

Optimeria

Karsten Lund

Chief Executive Officer