Case Study: Open Mile achieves 232% increase in leads with VWO

Open Mile Tested Page Elements To Increase Conversions

Open Mile (now acquired by Echo Global Logistics) is a technology‑driven freight broking startup that used its OpenMile.com platform to connect shippers with qualified carriers. Faced with a low lead conversion rate on its primary freight‑rates lead generation page (about 3.95%), Open Mile turned to VWO’s A/B testing platform to explore optimization opportunities and lift leads.

Using VWO to run an A/B test, Open Mile redesigned the lead page—clarifying the headline/value proposition, removing distractions, changing the masthead, and updating the CTA color and copy to “Get a Quote.” The winning variation increased leads from 3.95% to 13.11% (a 232% uplift) with 99.99% statistical confidence, delivering a significant measurable boost in conversions.

Open Mile