Case Study: One Click achieves 30% conversion lift and highly personalized user experiences with VWO

One Click Ventures Deliver Personalized User Experiences and Lift Conversions Using VWO

One Click, a fast-growing eCommerce eyewear retailer, faced a fragmented, ad-hoc testing process and scattered analytics that hindered conversion rate optimization and user experience improvements. Director of Growth Marketing Jon Corwin evaluated A/B testing and CRO platforms and chose VWO, installing the VWO Smartcode and using VWO’s testing, personalization, heatmaps, recordings and survey capabilities to centralize data and build a disciplined testing program.

Using VWO’s tools and VWO Plan with an ICE prioritization framework, One Click ran high-velocity experiments (3–5 tests/week), personalized checkout experiences with VWO custom segmentation, and added product videos informed by VWO insights. The results were clear: a geo-personalized checkout lifted conversions by 30%, product videos drove a 10% increase in add-to-carts, and VWO enabled faster, data-driven scaling across One Click’s brands.

One Click

Jon Corwin

Director of Growth Marketing