Case Study: Northmill achieves 15% increase in conversions with VWO Engage

Northmill Increased Conversions by Using A/B Testing

Northmill, a Stockholm-based fintech offering consumer loans and an all-digital credit line (brands include Easycredit, Credigo and Credway), needed to boost product awareness and win back visitors who didn’t convert without overwhelming them with information. To build a subscriber base and improve conversions and retention, Northmill implemented VWO’s web push solution, VWO Engage.

Using VWO Engage, content marketer Christoffer Lundberg tested concise push messages that led with Northmill’s fastest-application USP and optimized homepage opt-in triggers; more than 6,000 people opted in and push campaigns delivered a 15% conversion rate. Northmill later upgraded to VWO’s Premium segmentation features to personalize outreach, increasing targeted engagement while addressing customer privacy concerns.

Northmill