Case Study: Noble Studios achieves 385% increase in newsletter signups with VWO

Noble Studios Helped a Client Increase Newsletter Subscriptions Through Iterative Testing

Noble Studios, a Nevada-based digital performance marketing agency with a dedicated CRO team, partnered with VWO (using VWO Testing) to help their client Travel Nevada increase newsletter signups. The challenge was to make the signup more visible and reduce friction in the signup flow, so Noble prioritized CRO issues and used a generational, data-driven ideation process to select and sequence experiments.

Using VWO Testing, Noble ran iterative A/B tests—nesting the flyout so it remained accessible, testing fixed-element positions (right-side on desktop, bottom on mobile), and finally combining learnings with a right-side widget that auto-opens at 75% scroll and includes the signup form. The approach delivered a 385% uplift in newsletter signups (100% probability to beat control) and 104 additional signups in seven days, with minimal impact on other engagement metrics—results credited to the tests run on VWO.

Noble Studios

Mason Furr

Web Analytics / CRO Specialist