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Case Study: No Baby Blisters boosts donation conversions with VWO
A VWO Case Study
No Baby Blisters Improves Donation Page Conversions with VWO
No Baby Blisters, a U.S.-based nonprofit dedicated to helping babies with Epidermolysis Bullosa, was struggling with a low donation conversion rate on its website. The organization turned to VWO’s experimentation platform to better understand why visitors were not converting and to find a way to focus attention on donating.
Using VWO Testing, No Baby Blisters ran a split URL experiment that simplified the landing page by removing distractions like the top menu and trust badges, adding a prominent Donate CTA, and rearranging the layout to keep visitors focused on the donation checkout. The VWO-powered variation won the test and increased donation conversions by 47.46%, helping No Baby Blisters raise more support for its cause.
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No Baby Blisters
Aaron Tabor
Founder