Case Study: nameOn achieves 11.4% revenue increase with VWO A/B testing

nameOn Removed CTAs To Increase Revenue Using VWO

nameOn, a leading supplier of embroidered personalized gifts in Scandinavia, faced high cart abandonment and wanted to increase visits from the cart to the checkout page. To address this, nameOn used the VWO platform to run a series of A/B tests aimed at improving conversions across high-value pages.

Using VWO, the team removed distracting CTAs on the cart page (leaving only a welcome bonus and the “Continue to checkout” button), changed the CTA color from yellow to blue, and ran the test for about six weeks. The result was an 11.4% overall performance lift with 99% statistical significance, higher e‑commerce conversion rate and average order value, and a projected sales increase of more than $8,500 per month (about $100,000 per year); nameOn then continued running further tests with VWO.

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