Case Study: MyEnglishTeacher achieves 19% CTR with VWO Engage

MyEnglishTeacher Increased CTR Using A/B Testing

MyEnglishTeacher, a small online English school founded by Anastasia Koltai, relied heavily on email marketing but struggled to lift engagement—email opt‑ins were about 3.5% and click‑through rate ~10%. To reach learners more quickly and effectively, they adopted VWO’s push notification solution, VWO Engage, to supplement their email program.

With VWO Engage, MyEnglishTeacher began sending instant, scheduled and welcome push notifications that take about 30 seconds to create. The results were immediate: 160+ subscribers in a single day and over 6,000 subscribers in 1.5 months, and push notifications achieved a click‑through rate of about 18.76–19%—nearly double the email CTR—while matching email opt‑in levels and driving faster, higher engagement.

MyEnglishTeacher

Anastasia Koltai

MyEnglishTeacher