Case Study: Movexa achieves 89.97% increase in purchases with VWO

Movexa Changed Its Headline Messaging And Increased Purchases By 90%

Movexa, the joint-support supplement brand from Vitamin Boat Corp., sought to boost online sales and engaged digital agency Source Patrol to optimize its landing page. Source Patrol used the VWO platform for website optimization and A/B testing to address clarity and conversion issues on the product page.

Using VWO, the team ran an A/B test that changed the headline from "Natural Joint Relief" to "Natural Joint Relief Supplement." The variation won with 98% statistical significance and drove an 89.97% increase in purchases, showing a large, measurable uplift from a single-word change.

Movexa