Case Study: MoneYou increases saving account sign-ups with VWO

MoneYou Removed Distractions To Increase Its Saving Account Sign-Ups

MoneYou, an online financial services provider and subsidiary of ABN AMRO Bank, wanted to improve conversions on its savings product landing page. The company turned to VWO and used its heatmaps and clickmaps to identify webpage elements that were distracting visitors and hurting sign-ups.

VWO helped MoneYou run an A/B test that removed extra informational tabs and trimmed clutter from the page, while also refining a key word in the headline. The variation increased click-through rate by 7.65%, engagement by 4.98%, and saving account sign-ups by 14.86%, achieving 95%+ confidence in the conversion lift.

MoneYou