Case Study: Mobal boosts purchases by 27.7% with VWO

Mobal Tested Enhanced Phone Offerings to Increase Purchases

Mobal, a mobile and telecom company serving international travelers, wanted to learn whether its phone offering was influencing purchases more than expected. Working with VWO, the company used a split URL A/B test on its international cell phone landing page to evaluate whether adding an Android smartphone or changing its handset mix would improve conversions.

VWO helped Mobal test three and then four phone-option variations, including an Android smartphone and an updated deluxe offer. The expanded 4-option version delivered a 27.7% increase in purchases, showing clear demand for smartphones and a stronger overall product mix.

Mobal