Case Study: Mindenegyben Blog achieves 38% higher click-through rate with VWO

Mindenegyben Increase Their CTR Using VWO Engage

Mindenegyben Blog is a Hungarian publishing site covering recipes, advice, entertainment and more that wanted to convert site visitors into loyal readers. Despite hundreds of daily new visitors, repeat traffic was low because their two-step push notification opt-in caused many subscribers to drop off. The publisher used VWO via its VWO Engage product to tackle retention and push-notification performance.

VWO Engage’s Customer Success Team recommended switching from a two-step to a single-step opt-in and helped Mindenegyben Blog run A/B tests and track delivery and click rates in the VWO dashboard. After implementing the change, daily new subscribers rose from about 300 to 2,000, and by optimizing send times and frequency (three pushes/day) Mindenegyben Blog increased repeat traffic by 38.3% — a measurable lift driven with VWO.

Mindenegyben Blog

Scott McBayer

Marketing Manager