Case Study: OpenText boosts sign-ups 12.37% and drives 124% more product traffic with VWO

Micro Focus Compounded Uplifts On Conversion Rates Through Sequential Testing

OpenText, a software company, faced low conversions and weak traffic flow across its main site and subdomains. Working with VWO and using Form Analytics, Heatmaps and Session Recordings, the team identified key issues: missing asterisks on mandatory form fields, the Free Trial CTA positioned below the fold, and a marketplace that didn’t link apps to product (revenue) pages.

VWO helped implement sequential A/B and Split URL tests: adding required-field markers lifted form completions by 5.89%; moving the Free Trial CTA above the fold produced a 12.37% increase in sign‑ups; and adding Micro Focus product links on the marketplace drove 124.13% more traffic to product pages. These VWO-enabled experiments delivered compounding uplifts, improving conversions and traffic to revenue-generating pages.

OpenText