Case Study: MedienReich achieves 40.87% higher engagement with VWO

Medienreich Training Improved Customer Focus To Increase Engagement Using VWO

MedienReich, a German software-training provider, needed to increase website engagement as a first step toward higher conversions. To test a homepage redesign, MedienReich used the VWO platform’s Split URL testing to compare the original layout (three broad training categories) with a variation displaying eight best‑selling courses such as Photoshop, InDesign, AutoCAD, Excel, PowerPoint and Project.

Using VWO, MedienReich ran the split test for about 20 days and the variation increased engagement by 40.87% with 99.9% statistical significance. The SEM manager estimated the homepage’s year‑on‑year value rose 106.42% (from $2,149.72 to $4,436.41); by prioritizing user‑relevant course topics on the homepage, VWO helped reduce bounce and materially improve conversion-funnel performance.

MedienReich

Marc Stenzel

SEM Manager