Case Study: Media Contour achieves a 15.63% conversion lift with VWO

Media Contour uses split URL testing to improve the revenue from product pages

Media Contour, a Dallas-based digital agency, used VWO to analyze visitor behavior and improve conversion performance on a client’s product detail pages. Their challenge was that visitors had to search for key product information before converting, and the team needed a data-backed way to identify what was causing drop-offs and lost revenue.

Using VWO heatmaps, clickmaps, session recordings, funnel analysis, and A/B testing, Media Contour moved key product details and CTAs above the fold, reduced competing actions, and reorganized product images for better visibility. VWO’s test declared the variation a winner, delivering a 15.63% increase in conversion rate in 27 days and an uplift of $0.67 per visitor, raising expected revenue from $76,841 to $88,698.

Media Contour

Benjamin Dandurand

Operations Manager