Case Study: Designboost achieves 25% higher click-through rate and 13% more email sign-ups with VWO

Markitekt And Designboost Tested Home Page Length to Increase CTR

Designboost, an eLearning startup in Atlanta, wanted to know whether a long or short home page would better drive free email sign-ups and clicks. They hired Markitekt to design the experiment and ran an A/B test using VWO's testing platform to validate the hypothesis rather than guessing.

Using VWO, Markitekt compared the full-length homepage against a trimmed shorter version; the shorter page delivered a 13% uplift in email sign-ups and a 25% increase in click-throughs to the courses page. The VWO-powered test helped Designboost decide to adopt the concise homepage as the first step in their ongoing conversion optimization.

Designboost