Case Study: Lyyti achieves 93.71% more lead conversions with VWO

Lyyti Redesigned Its Pricing Page And Generated Lead Conversions Using VWO

Lyyti, a Finland-based SaaS event management company, needed to increase the number of visitors clicking the Free Trial CTA on its pricing page. To diagnose and test improvements, Lyyti used VWO—leveraging VWO A/B testing plus heatmaps and clickmaps—to identify usability gaps and unclear feature messaging on the original pricing page.

Working with VWO’s insights, Lyyti redesigned the pricing page to clearly tabulate plan features, add multiple consistent free-trial CTAs, and focus the page on a single action, then ran a 5‑month A/B test. The VWO-driven variation won, driving a 93.71% increase in visits to the lead-generation/free-trial page (96% statistical significance); given Lyyti’s high customer lifetime value, that ~94% uplift is expected to translate into substantial additional sales and revenue.

Lyyti

Sampsa Vainio

Conversion Optimization Expert