Case Study: Loft Resumes achieves a 64.8% increase in purchases with VWO (Visual Website Optimizer)

Loft Resumes Used VWO To Test Improved Messaging and Increased Purchases

Loft Resumes, which turns customers’ existing resumes into more visually appealing documents, was seeing low conversions and visitor confusion—many users didn’t understand the offering or mistook it for a resume‑writing service. To fix messaging and conversion issues, Loft Resumes hired ConversionLove.com, which used VWO (Visual Website Optimizer) for its optimization work.

Using VWO, the team ran a Split URL test comparing the original page to a redesigned homepage with a clear value headline, resume categories (with/without photo), an above‑the‑fold CTA targeting designers and marketing pros, AIDA‑based copy informed by surveys, and customer testimonials. The VWO-driven variation won, delivering a 64.8% increase in purchases.

Loft Resumes