Case Study: LA Tourism achieves 43% bounce rate reduction and 8x click-rate growth with VWO

LA Tourism Reduced Bounce Rate By 43%

LA Tourism, the official tourism marketing organization for Los Angeles, wanted to find new channels to better engage visitors and increase retention. After seeing a web push powered by VWO Engage, LA Tourism signed up with VWO but initially needed to validate whether push notifications would work for their site.

Using VWO Engage, LA Tourism launched web push campaigns and then implemented personalization with VWO’s segmentation and cookie-value features, writing scripts to capture article and category behavior for granular targeting. The result was an initial 16% click rate and ultimately an 8x growth in click rate after segmentation; users spent more time on the site and bounce rate dropped 43%, demonstrating VWO’s clear, measurable impact.

LA Tourism

Bao Truong

Web Developer