Case Study: Kaya Skin Clinic achieves 137.5% increase in website conversions and 22% more sales with VWO

Kaya Increased Website Conversions Using A/B Testing

Kaya Skin Clinic, a dermatologist-backed chain specializing in customized skin and hair solutions, faced lower-than-average website conversion rates for appointment bookings and walk-ins. Their digital agency, Ultraviolet Digital, chose the VWO platform to run A/B tests on the clinic’s landing page to identify changes that would improve engagement and conversions.

Using VWO, the team tested reworded CTA text and added social integration across two variations over 45 days. The CTA change lifted conversion rate from 4% to 9.5% (a 137.5% increase), driving a 22% rise in sales with no extra ad spend, and adding Facebook social proof further boosted conversions by 70%—results validated through VWO’s experiments.

Kaya Skin Clinic