Case Study: K2NBlog achieves 27% click-through rate with VWO Engage

K2NBlog Increased CTR Using VWO

K2NBlog, a Seoul-based music blog for K-pop, J-pop and C-pop fans, needed a way to communicate with readers in real time but didn’t want the time and cost of building a mobile app. Founder Jesse discovered web push notifications and turned to VWO, using VWO Engage to trial browser-based push messages as an alternative.

VWO delivered a simple code snippet that K2NBlog installed in a day; within hours the first notification drove 100 new subscribers, and overall click-through rate climbed to 26.72% (about 27%). By using VWO’s push notifications, K2NBlog achieved rapid, measurable engagement gains without developing an app.

K2NBlog

Jesse

Founder