Case Study: ISM eCompany helps Tele2 boost subscription renewals with VWO

ISM eCompany Helped Tele2 Increase Their Subscription Renewals using VWO

ISM eCompany, a full-service digital commerce agency in the Netherlands, used VWO to help Tele2 address a drop in subscription renewals on its smartphone product listing pages. The team found that many visitors were scrolling through the full page to find a preferred smartphone brand instead of using the existing filters, creating friction in the order flow.

Using VWO Testing, ISM eCompany added brand filters next to the general filter on the smartphone overview page to make filtering more prominent and easier to use. The A/B test ran for 28 days and delivered a 13.7% lift in new subscription conversions and a 27% increase in renewals, showing measurable impact from the change.

ISM eCompany

Loef Kleinmeijer

Team Lead Conversion & CRO Consultant