Case Study: ISM eCompany helps Staatsloterij increase CTR by 8.25% with VWO

ISM eCompany Helped Staatsloterij Increase CTR using VWO

ISM eCompany, a Netherlands-based full-service digital commerce agency, used VWO Experience Optimization to help its client Staatsloterij improve the performance of its checkout flow. Staatsloterij was seeing low XL option selections on both desktop and mobile, and the team needed a clearer way to explain the XL add-on and encourage more visitors to choose it.

Using VWO Testing for a split URL A/B test, ISM eCompany added a focus arrow and expanded tooltip information about the XL option on desktop and mobile checkout pages. The change increased desktop transactions by 1.04% and boosted XL toggle activations by 8.16%, while mobile saw more XL toggle-ons by 8.35% but a 1.10% drop in transactions. Based on the desktop uplift, the improved design was deployed on the live site.

ISM eCompany

Loef Kleinmeijer

Team Lead Conversion & CRO Consultant