Case Study: Interactivity Digital achieves up to 36% CTR and increased webinar attendance with VWO Engage (VWO)

Interactivity Digital Increased CTR by Using A/B Testing

Interactivity Digital, an interactive marketing agency, needed a better way to boost webinar attendance and build a prospect database as email open rates declined. To solve this, they turned to VWO and adopted VWO Engage’s push notification service to send timed, behaviorally personalized messages as an alternative to relying on email.

Using VWO Engage, Interactivity Digital increased webinar attendance by 4–12%, grew push subscribers to 1,165, achieved an average click rate of 10% and a peak CTR of 36%, and built segmented lists for follow-up and replay distribution. VWO’s Segment Creator and timed notifications (2 hours and 15 minutes before events, with opt-ins on Thank You pages) delivered measurable engagement and a steady stream of hot prospects.

Interactivity Digital

Melanie McMurrain

Vice President of Client Strategy