Case Study: Imsider.ru achieves 10% increase in form submissions with VWO

Imsider A/B Tested Landing Page Headline To Increase Form Submissions

imsider.ru is a Russian company that helps new ventures start online stores. Facing low subscription form completions on a simple landing page, imsider.ru used VWO’s A/B testing service to test whether a different headline could increase leads.

Using VWO, imsider.ru replaced the original “Step-by-step plan for opening your internet store” headline with “Open your internet store in one evening.” The variation won, producing a 9.52% increase in completed form submissions (≈10% uplift) with 99.99% statistical significance, demonstrating a clear, measurable boost in lead generation powered by VWO.

imsider.ru

Andrey Kryukov

imsider.ru