Case Study: LKR Social Media achieves a 24.31% increase in sign-ups with VWO

Improving and Testing Helped LKRSM Increase Its Sign-ups Using A/B Testing

LKR Social Media, a Los Angeles–based agency offering social media training and products like Zero to Facebook and The Dash newsletter, needed a quick, low-risk lift in newsletter sign-ups by improving headline copy on their homepage. Unsure whether a more conversational headline would communicate value, LKR Social Media partnered with VWO to run an A/B test of the headline using VWO’s A/B testing tools.

Using VWO, LKR Social Media tested a new headline ("Yours is the only newsletter that I actually read.") against the original and ran the test for 12 days; the variation lifted sign-ups from 13.49% to 16.78% — a 24.31% increase — with a 97% probability of outperforming the control. The test validated the headline change and highlighted the value of iterative optimization with VWO, enabling ongoing testing and further landing page improvements.

LKR Social Media

Laura Roeder

Founder