Case Study: Impegio achieves 15% click-through rate with VWO Engage

Impegio Increase Their CTR Using VWO Testing

Impegio, Italy’s largest job search engine, faced a challenge: despite high homepage traffic, few visitors were subscribing or engaging. Looking for ways to boost retention and loyalty, Impegio partnered with VWO and adopted VWO Engage to explore push notifications as a new marketing channel.

VWO integrated VWO Engage on Impegio’s site and enabled targeted, segmented push campaigns (new job alerts, recommendations, recruitment drives) monitored via VWO’s reporting dashboard. The result: an immediate 200% traffic spike and 120 initial subscribers, an average click-through rate of 15% (peak 45%), and average session times of about 3 minutes — significantly improving engagement and retention through VWO.

Impegio

Gennaro Augurio

Commercial Manager