Case Study: IDEAL OF SWEDEN achieves 5.6% uplift in add-to-cart clicks with VWO

Ideal of Sweden Increases Purchases Through a Series of Quick Tests on Banners

Ideal of Sweden, a Swedish lifestyle brand, wanted to increase purchases during Black Month and scale its CRO beyond Google Optimize. To do this they adopted the VWO platform and VWO Services to run experiments across 27 markets, focusing on creating urgency and building trust through banner-driven experiences.

VWO helped Ideal of Sweden implement sticky countdown and social/shipping banners using VWO’s Visual Editor and VWO Deploy, with VWO Services supporting testing and rollout. The countdown banner drove a 5.6% uplift in Clicks on Add-to-cart, while the social/shipping banner produced a 1.44% overall conversion uplift (1.6% in targeted climate‑compensated countries and 1.97% on product pages), delivering quick, measurable ROI.

Ideal of Sweden

Christoffer Kjellberg

CRO Manager