VWO
237 Case Studies
Case Study: ICoupon Blog achieves 400% increase in click-through rate with VWO
A VWO Case Study
ICoupon Blog Tested a Security Badge for Increased Click-Throughs
ICoupon Blog, a five-month-old coupon website, wanted to increase click-throughs on its coupon listings and suspected a large “Secure” icon in the sidebar was distracting users. To test this hypothesis the team used VWO for A/B testing and user feedback to measure how the security badge affected conversions.
Using VWO, ICoupon Blog ran a simple experiment comparing the original page with the Secure badge to a variation with the badge removed; user testing also confirmed the badge was highly noticeable. The result: removing the security icon produced a statistically significant 400%+ increase in click-through rate (with a ~17% drop in on-site engagement), demonstrating that VWO’s testing helped the team prioritize click-throughs over engagement and improve business outcomes.
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