VWO
237 Case Studies
Case Study: Hush Blankets achieves over $1M in additional annual revenue with VWO A/B testing
A VWO Case Study
Hush Blankets On track to earn over $1M in additional revenue with increased A/B testing velocity
Hush Blankets, a Canada-based maker of weighted sleep blankets, partnered with VWO (using VWO Services and A/B Testing) to improve website conversion. They faced high drop-off and usability issues: a mobile cart full of distracting links and poor reviews plus no auto-update on quantity, and desktop product pages with >70% drop-off driven by long descriptions, low add-to-cart clicks, and poor layout.
VWO redesigned and A/B tested a new mobile cart (removed header/footer links, hid poor reviews, added auto-update) and a revamped desktop product page (sticky images, vertical thumbnails, prominent installment info, condensed selection fields, accordion for descriptions/reviews, visible rating). The VWO variations won: mobile cart +10.52% visits to checkout, +15.48% checkouts (net 23% revenue uplift, ~USD 337,000/yr); desktop product page +5.67% conversion to checkout, +33.15% checkout uplift (51.32% revenue uplift, ~USD 720,000/yr), putting Hush Blankets on track for over USD 1M in additional annual revenue.
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