Case Study: Hubstaff achieves a 49% increase in visitor-to-trial conversions with VWO

Hubstaff’s Homepage Redesign Test Led to a Staggering Increase in Visitor-to-Trial Conversion

Hubstaff, a remote‑first workforce management company, faced a high‑risk challenge: fully redesign its homepage to better showcase product features and drive more visitor‑to‑trial conversions without harming SEO or overall traffic. To validate the overhaul, Hubstaff used VWO’s A/B testing platform (including a Split URL test and VWO’s analytics/visual tools) to run a controlled experiment and measure impact before rolling the design site‑wide.

Using VWO, Hubstaff ran a three‑month Split URL test with 259k visitors, tracking visitor‑to‑trial, hero form submissions, on‑page engagement, pricing page views, and full‑funnel conversions. The VWO test’s variation won, delivering a 49% increase in visitor‑to‑trial conversions and a 34% lift in homepage email submissions (with a 6% drop in clicks and a 3% dip in pricing views); VWO’s reporting also showed a 7% drop in trial‑to‑paid that was investigated and not attributed solely to the new design. VWO enabled Hubstaff to confidently adopt the new homepage and continue iterative testing.

Hubstaff

Dave Nevogt

Co-founder & CMO