Case Study: CORGI HomePlan achieves 30.9% conversion uplift with VWO

How Worship Digital Increased CORGI HomePlan’s Conversions

CORGI HomePlan, a UK boiler and home-cover insurer that promises “peace of mind” and no hidden fees, was losing prospective customers because its core selling points weren’t visible during the main conversion journey—only about a third of mobile users scrolled down to see the value proposition and many visitors compared competitors first. Conversion consultant Worship Digital used VWO (A/B testing plus VWO surveys, scrollmaps and heatmaps) to analyze behavior, run surveys, and form a research-driven hypothesis.

Using VWO, Worship Digital tested a variation that added a prominent USP bar below the header to expose anxiety‑reducing features to 100% of visitors; the change outperformed the control across devices and user types and increased conversions by 30.9%. CORGI HomePlan continues iterative testing with insights from VWO to improve product comparisons and fix checkout leaks.

CORGI HomePlan

Lee Preston

CRO Consultant