Case Study: Greyson boosts revenue by 10% with VWO

How VWO Insights helped Greyson Clothiers increase their revenue

Greyson Clothiers, a direct-to-consumer apparel brand known for golf and tennis fashion, wanted to improve its digital storefront user experience and make it easier for shoppers to find products and convert. Using VWO Insights, the team studied user behavior with heatmaps, scrollmaps, session recordings, and funnels to understand friction points around collection pages, filters, CTAs, and mobile navigation.

VWO helped Greyson test and refine key elements of the shopping journey, including more prominent collection page filters and larger, easier-to-tap mobile CTA areas. The changes paid off: removing the enhanced filters caused a 5.3% drop in engagement and a 10.5% decline in revenue, confirming their value, while improved mobile usability reduced bounce rates. Overall, Greyson Clothiers achieved a 10% increase in revenue with VWO.

Greyson

Théo Münch

UX Strategy Manager