Case Study: VisitNorway achieves 114% increase in click-through rate with VWO

How VWO Helped VisitNorway.com Improve Click-Through Rates on Its Website

VisitNorway, the Norway tourism site, needed to improve site design, navigation and click-through rates to destination partners and booking pages. To make data-driven decisions without heavy development work, VisitNorway used VWO’s A/B testing tools to quickly test changes to text, images, design and menu labels across languages.

Using VWO, VisitNorway ran targeted A/B tests—simple changes like increasing link size and bolding raised CTRs by about 70–75%, and renaming the Norwegian menu item to “Bestilling” produced a 114% lift; moving the Order link showed a ~72% drop in clicks, so it was left in place. These VWO-powered experiments delivered a clear, measurable impact (114% overall increase in click-through rate) and enabled confident, evidence-based site changes.

VisitNorway