VWO
237 Case Studies
Case Study: Northmill achieves 7% higher online application conversions with VWO
A VWO Case Study
How VWO Helped Northmill Increase Its Online Application Conversions
Northmill, a Sweden-based financial services firm operating brands such as Easycredit, sought to improve conversions on its PayDay Loan application page. After evaluating options, Northmill selected VWO to run A/B testing and controlled experiments to optimize the online application experience.
Using VWO, Northmill tested a variation that collapsed the side application form behind a prominent “Apply” CTA to reduce visitors’ cognitive load; the test ran for about five months and the winning variation delivered a 7% increase in conversions. VWO’s platform and support helped the team run accurate experiments and implement the change, boosting online application performance.
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Northmill
Sargon Kurt
Co-founder