Case Study: ShopClues achieves 26% increase in visits-to-order from its home page with VWO

How VWO Enabled ShopClues To Increase Visits-To-Order By From Its Home Page

ShopClues, a major Indian eCommerce site serving 42 million visitors, needed to boost conversions on high-traffic pages—particularly the home and category pages. The onsite merchandising team led by Divakar Ravichandran chose VWO and its A/B testing and visitor behavior tools (heatmaps, recordings, on‑page surveys) to make conversion optimization a structured, data-driven function and scale tests quickly.

Using VWO, ShopClues ran frequent A/B tests and behavior analyses: they reworked the home navigation (repositioning “Wholesale,” highlighting it with a “new” banner and promoting marketing categories) and redesigned a promotional category page to surface filtered products in a horizontal display. VWO-driven insights and experiments produced a 50% uplift in navbar CTR and improved visits-to-order by 26% from the home page and 48% from the category page, boosting revenue and visit quality.

ShopClues

Divakar Ravichandran

On-site Merchandising Team