Case Study: Veeam achieves 161.66% increase in click-through rate with VWO A/B testing

How Veeam Software Increased Its CTR Using A/B Testing

Veeam, a Swiss-based enterprise software company, faced low click-through rates from product pages to their sales inquiry form after customer feedback revealed many visitors wanted pricing information. Using VWO to run A/B tests, Veeam set out to increase clicks to the sales inquiry page by testing clearer call-to-action wording.

Veeam worked with VWO to test changing the CTA from "Request a quote" to "Request pricing," and the variation produced a 161.66% increase in click-through rate — from 0.54% to 1.40% — with 100% statistical confidence. The VWO-powered test delivered a clear, measurable uplift in engagement, highlighting an easy win while indicating further funnel optimization (e.g., form conversion) would be the next step.

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