Case Study: Trinity Insight achieves a 10% increase in Add-to-Cart click-through rate with VWO

How Trinity Insight Aided Taylor Gifts Boost CTR On The Add-to-Cart CTA

Trinity Insight, an award-winning agency and a VWO customer, partnered with client Taylor Gifts to solve a common eCommerce problem: low click-throughs on the “Add-to-Cart” button across thousands of dynamic product pages. They used VWO’s advanced mode to run tests that could be deployed across the dynamic product templates without heavy engineering work.

Using VWO, Trinity Insight created a variation that grouped price, key product details and the quantity selector into a clear “buy box” adjacent to the Add-to-Cart action and ran an A/B split test. The VWO-enabled test delivered a 10% lift in Add-to-Cart click-through rate and increased the eCommerce conversion for the tested pages from 1.53% (control) to 3.23% (variation), with VWO simplifying implementation by eliminating custom JavaScript and server-side changes.

Trinity Insight