VWO
237 Case Studies
Case Study: Taloon.com achieves 11.92% increase in conversions with VWO
A VWO Case Study
How Taloon Used A/B Testing To Increase Click Through Rates using VWO Testing
Taloon.com is a Finland-based eCommerce hardware store selling plumbing, electrical, gardening supplies and construction materials. Faced with low product-page conversion (Add to Cart clicks) due to on-page distractions, Taloon.com used the VWO platform for A/B testing to identify how to boost CTA effectiveness.
Using VWO’s A/B testing, Taloon.com removed social sharing buttons (Google+, Pin it, Facebook) from product pages and ran a two-week experiment; the variation increased CTA click-throughs by 11.92% with 95% confidence, so Taloon.com implemented the change site-wide. VWO enabled the test and measurement that delivered this measurable uplift.
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Taloon.com
Jani Uusi-Pantti
Taloon.com