VWO
237 Case Studies
Case Study: Susty Party achieves 250% increase in conversions with VWO
A VWO Case Study
How Susty Party Used VWO To Increase Conversions
Susty Party, a Brooklyn-based specialty retailer of compostable party tableware, was attracting healthy traffic but suffering from low sales conversions. To boost engagement and checkout actions, the brand worked with conversion experts Uplift ROI using VWO’s A/B testing and conversion optimization capabilities to diagnose and address funnel drop-off.
Using VWO, the team ran A/B tests that introduced a clear USP, added customer testimonials, placed a CTA on the home-page banner, removed distracting videos, and added a security affirmation on checkout. The VWO-driven variation lifted home-page conversions by 250% and increased checkouts by 98.4%, delivering statistically significant improvements and demonstrating the impact of data-led CRO.
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