VWO
237 Case Studies
Case Study: SafeSoft Solutions achieves 100% increase in lead generation with VWO
A VWO Case Study
How SafeSoft Solutions Increased Leads Using VWO
SafeSoft Solutions, an industry-leading provider of multichannel marketing automation software, ran a PPC campaign for its Market Dialer product and faced a common eCommerce question: whether to display price prominently on the landing page. To answer this, SafeSoft used VWO to run an A/B test comparing the original contact-form-focused page with a variation that showed the price next to the form.
Using VWO, SafeSoft implemented a variation that added a prominent green price badge (e.g., $75) beside the contact form; the test produced a 100% increase in leads generated. VWO helped set up and run the experiment, and the measurable impact showed that displaying the price made the offer more attractive and doubled lead conversion.
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