Case Study: Roeder Studios achieves an 8.39% increase in sign-ups with VWO

How Roeder Studios Improved Its Sign-Up CTA To Increase Signups Using VWO

Roeder Studios (LKR Social Media) provides social media marketing services and wanted to increase sign-ups for its Creating Fame program. They turned to VWO’s A/B testing platform to test whether a more punchy, benefit-focused CTA could improve conversions.

Using VWO, Roeder Studios replaced the original CTA with a challenger that read "Make Me Famous" and ran an A/B test tracking sign-ups. The VWO test showed the new, first-person CTA lifted sign-ups by 8.39% with 99% confidence, demonstrating a measurable improvement from a clearer, more personal value proposition.

Roeder Studios