Case Study: ReplaceDirect achieves 25% reduction in cart abandonment with VWO

How ReplaceDirect Used A/B Testing To Reduce Cart Abandonment

ReplaceDirect, a leading Dutch ecommerce retailer specializing in notebook parts and energy products, faced high cart abandonment driven by customers being surprised by extra costs during checkout. To address this, ReplaceDirect ran an A/B test using VWO’s A/B testing platform to see if clearer order information earlier in the checkout would retain more buyers.

Using VWO, ReplaceDirect implemented a variation of the checkout that added a clear order overview (products, total cost, delivery date), highlighted more relevant benefits, simplified the layout and removed unnecessary fields. The VWO-powered test reduced cart abandonment by 25% and produced a 12% increase in sales (rising to 14% after full rollout), with ReplaceDirect noting VWO’s easy setup and real-time results as valuable.

ReplaceDirect