VWO
237 Case Studies
Case Study: MedaliaArt achieves a 21% decrease in bounce rate with VWO
A VWO Case Study
How MedaliaArt Reduced Their Website’s Bounce Rate By Using A/B Testing
MedaliaArt, an online gallery specializing in Caribbean and Latin American art, needed to reduce its website bounce rate during a Holiday Sale because its sales cycle is long and purchases aren’t immediate. Using VWO’s A/B (split URL) testing solution, they tested where to display the sale message on the homepage—prominent headline vs. small sidebar note—to see which position would encourage visitors to explore more pages.
MedaliaArt used VWO to run the split test and even defined any home-page click as a “conversion” to measure bounce rate. After two weeks the prominent “in-your-face” sale message lifted click-throughs from 24% to 40%, cutting bounce rate from 76% to 60%—a 21% decrease (statistically significant). The VWO-powered test showed clearer visitor engagement and a meaningful uplift in potential sales.
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