VWO
237 Case Studies
Case Study: Klickkonzept boosts client revenue 19.24% and improves UX with VWO
A VWO Case Study
How Klickkonzept Helped Its Client Improve UX & Boost Revenue Using A/B Testing
Klickkonzept, a Frankfurt-based online marketing agency, worked with eCommerce client point-rouge after analytics and a usability “Testessen” revealed high cart abandonment, high product-page bounce rates, and a low conversion rate. To run a data-driven CRO program and validate hypotheses, Klickkonzept used the VWO Conversion Optimization Platform™ alongside onsite surveys and Google Analytics to pinpoint funnel leakage and visitor behavior.
Using VWO, Klickkonzept A/B tested moving three key USPs (90‑day returns, free gift wrap, and free shipping after the second order) into the header to increase trust and awareness. The VWO-powered variation ran three weeks on desktop and lifted conversions by 7.12%, contributing to a 19.24% increase in revenue by making propositions clearer and reducing purchasing friction.
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