Case Study: Hyundai achieves 208% increase in CTR and 62% more leads with VWO

How Hyundai Used VWO To Achieve Increase In CTR

Hyundai (Netherlands) partnered with Traffic4U to boost conversions from its model landing pages — increasing brochure downloads and test‑drive requests and improving engagement/CTR. To do this they used VWO’s testing and optimization platform, leveraging multivariate testing on Hyundai.nl to validate page changes.

Using VWO, Traffic4U ran an 8‑variant multivariate test that combined SEO‑friendly copy, extra call‑to‑action buttons, and larger car images; the winning variation delivered a 62% increase in conversions and a 208% jump in click‑through rate (step 1 → step 2), earning a WhichTestWon silver and demonstrating VWO’s measurable impact.

Hyundai

Janco Klijnstra

Product Manager, CRO