Case Study: Elegant Steps achieves 200% increase in mobile conversions with VWO

How Elegant Steps Increased Its Mobile Conversions Using VWO

Elegant Steps, a small UK retailer of wedding shoes, faced low mobile conversions (about 0.6% vs 2% on desktop) and engaged its agency Hit Search to optimize the mobile site. Using VWO’s conversion optimization tools — including A/B testing plus scrollmaps and heatmaps — the team analyzed user behavior to pinpoint why mobile visitors were not converting.

Hit Search implemented changes informed by VWO’s insights: moving the Shop by Brand section higher, placing “Free Shipping” above the fold, improving on-image text contrast, and changing the CTA to “Find my new wedding shoes,” then ran a mobile-only A/B test with VWO’s targeting and Bayesian stats engine. The result was a 200% increase in mobile conversions within a month and nearly a 50% drop in bounce rate, demonstrating VWO’s impact on measurable business outcomes.

Elegant Steps

Niall Brooke

Hit Search