Case Study: Blivakker.no achieves 11% increase in form submissions with VWO

How Blivakker.no Enhanced Form-Submission For Customers Using A/B Testing

Blivakker.no, Norway’s leading online beauty shop, faced an overly complicated 17-field registration process and wanted data to confirm its negative impact on conversions. To test the hypothesis that fewer form fields would increase registrations, Blivakker.no used VWO’s A/B testing platform to run controlled experiments.

Using VWO, they tested three variants — the original control, “Skjema-light” (removing account number, phone number, evening phone), and a heavily stripped “Skjema-uberlight.” The Skjema-light variation raised the conversion rate from 46.54% to 51.58% (about a 10.8% lift), producing an overall 11% increase in form submissions; VWO’s test results convinced Blivakker.no to simplify registration and pursue further process optimizations.

Blivakker.no