Case Study: NuFACE achieves 90% increase in purchases (and 7.3% AOV lift) with VWO A/B Testing

How A/B Testing By VWO Helped NuFace Increase Purchases On Its Website

NuFACE, a specialty retail company selling anti-aging skin care products, was seeing traffic but low purchase rates on its website. To boost online sales they worked with interactive marketing agency Red Door, a certified partner that used VWO’s A/B Testing platform to identify which incentive might persuade visitors to complete purchases.

Using VWO, Red Door ran an A/B test that added a “Free shipping over $75!” message above the Shop NuFace button; the VWO-powered variation drove a 90% increase in purchases (96% confidence) and a 7.32% rise in average order value, demonstrating that the free-shipping threshold reduced friction and meaningfully improved revenue.

NuFACE