Case Study: AwayFind achieves 91% increase in sign-ups with VWO

How a Few Text Changes Helped AwayFind Increase Sign-Ups

AwayFind, a College Park, Maryland–based web app that notifies users of urgent emails by SMS, call, or mobile app, wanted to improve homepage conversions from mixed organic, direct, and PPC traffic. To make the headline and hero copy clearer and drive more sign-ups, AwayFind used VWO to run A/B tests on headline placement and messaging.

Using VWO’s A/B testing, AwayFind replaced a second equal-weight headline with a concise sub-head and tighter CTA-focused copy, which VWO made easy to implement and track. The change produced a 42% lift in homepage click-throughs and a 91% increase in completed setups/sign-ups, demonstrating that small copy adjustments can deliver big results.

AwayFind